Neeru Kapoor Neeru Kapoor, Ph.D. (drneerukapoor@yahoo.co.in) is an Associate Professor in the Department of Commerce, Delhi College of Arts and Commerce. She obtained her MCom., M Phil., and Ph.D. degrees from Delhi School of Economics, University of Delhi. The areas of her teaching and research interests include: Marketing, Advertising, Management and Organisational Behaviour. She is a research guide with the MBA programme of IGNOU. She has been a visiting faculty for M.Com. in the Department of Commerce, Delhi School of Economics, University of Delhi. She is on the guest faculty of many prestigious management institutes. She is also a part-time lesson writer with the Institute of Lifelong Learning (ILLL), University of Delhi. She has presented papers in the nationa