Books Authors Publishers

Rural Marketing

[Available]

₹1500

Author(s)

Dr. Ravindranath Badi, Prof. N.V. Badi,

Publisher

Himalaya Publishing House Pvt Ltd.

ISBN

978-93-5142-347-8

Edition

2017

Pages | Format

564 | paperback

Approx. Product Size

1076

Note : Rural Marketing is much talked and less practiced subject needing serious attention from all stake holders. A detailed all in one book was very essential for Indian students of PG level in management, Agriculture, Commerce and competitive examinations like IAS.

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Chapter No	Chapter name
Chapter: 1	Overview of Marketing Management
Chapter: 2	Rural Marketing − Definition & Scenario
Chapter: 3	Rural Demand and Rural Market Index
Chapter: 4	Market Forces and Price Determination
Chapter: 5	Problems in Rural Marketing
Chapter: 6	Markets and Market Structure
Chapter: 7	Marketing Agricultural Input
Chapter: 8	Marketing of Consumer Durables
Chapter: 9	Rural Marketing Strategies
Chapter: 10	Marketing of Farm Inputs
Chapter: 11	Agricultural Marketing − Definition and Scope
Chapter: 12	Agricultural Marketing and Economic Development
Chapter: 13	Producer`s Surplus of Agricultural Commodities
Chapter: 14	Projection of Demand and Supply of Farm Product
Chapter: 15	Scientific Marketing of Farm Products
Chapter :16	Risk Management and Futures Market
Chapter: 17	Marketing of Farm Products
Chapter: 18	Transportation of Farm Products
Chapter: 19	Grading and Standardization
Chapter: 20	Storage and Warehousing
Chapter: 21	Processing
Chapter: 23	Market Information
Chapter: 24	Food Processing and Manufacturing
Chapter: 25	Marketing Agencies and Institutions
Chapter: 26	Traditional Agricultural Marketing System
Chapter: 27	Integration, Efficiency, Cost and Price Spread
Chapter: 28	Training, Research and Statistics in Agricultural Marketing
Chapter: 29	External Trade in Agricultural Products
Chapter: 30	Financing