Vineet Jain graduated from the American College of Switzerland and joined B.C.C.L. as the deputy managing director in 1993. Vineet has focussed on transforming B.C.C.L. into a multimedia company, making investments in radio with Radio Mirchi; television with Zoom and Times Now; the Internet with Indiatimes, Bombay Times and Delhi Times; movie production and out-of-home advertising. In 2003, he conceived and launched Media.net, B.C.C.L.'s venture which allows advertorials to be written about the entertainment industry and celebrities. Under this program, B.C.C.L. accepts ads in exchange for real-estate ownership or equity in a company.