Dr. shivani arora lives and practises the belief that we need to be aware of, assimilate and respond to the dynamics and challenges of e-era. With a doctorate in e-Commerce and more than 17 years of experience in teaching and research in the academic and business world, she is at present serving as Assistant Professor at Shaheed Bhagat Singh College, University of Delhi. She has authored three books and has to her credit more than 40 research publications including papers published in National and International journals. As a   constant   endeavour   to   enhance   the   knowledge,   she   has   attended conferences in India, Europe, Canada and the United States of America. 

Her tryst with research, both in corporate and academics, made a strong foundation for her teaching career. She believes that research strengthens the   ability   and   capability   of   a teacher   to   teach   with   conviction   and passion. Her research is into three areas mainly e-commerce, Advertising and Social Networking. She is regularly invited as a resource person to various Colleges and Universities. She is a member of the Editorial 

Boards of many journals of repute