Principles of Marketing

The Present Publication is the 2nd Edition, authored by Prof. Kavita Sharma & Dr. Swati Aggarwal, with the following noteworthy features:

• [Simple, Systematic & Comprehensive Explaination] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing.
• [Student-Oriented Book] This book has been developed, keeping in mind the following factors:
• Interaction of the author/teacher with their students in the classroom
• Shaped by the author/teachers experience of teaching the subject-matter at different levels
• Reaction and responses of students have also been incorporated at various places in the book
• [Multiple Examples] The book provides deep insights into the core concepts of marketing based on extant literature, examples and cases (Indian context)
• [Pictorial Representation, Tables, Flow Charts, etc.] The chapter discussions are supported by relevant pictures in the form of product advertisement, figures, tables, flow charts to make the text an experience
• [Questions] Each chapter contains a set of discussion questions to review the concepts in the chapter.