MARKETING MANAGEMENT (University Edition)
Author(s)
Publisher
ISBN
9789351395157
Edition
1st edn., 2017
Pages | Format
-
Approx. Product Size
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Note : About MARKETING MANAGEMENT (University Edition)
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| Chapter No | Chapter name |
|---|---|
| Chapter: 1 | Introduction to Marketing Management |
| Chapter: 2 | Marketing Mix |
| Chapter: 3 | Marketing Environment |
| Chapter: 4 | Consumer Behaviour |
| Chapter: 5 | Consumer Behaviour |
| Chapter: 6 | Positioning |
| Chapter: 7 | Product |
| Chapter: 8 | Product and Product Development |
| Chapter: 9 | Price |
| Chapter: 10 | Distribution |
| Chapter: 11 | Logistics and Transportation |
| Chapter: 12 | Promotion and Integrated Marketing Communication |
| Chapter: 13 | Advertising and Public Relations |
| Chapter: 14 | Personal Selling and Sales Promotion |
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