Managing and Marketing of Financial Services
Note : The book "Managing and Marketing of Financial Services" contains 10 chapters.
Description
To be successful in today’s competitive environment, organisation must be marketing oriented. Marketing of financial services is a highly accomplished profession and each person who wishes to enter finance field must get acquainted with various facets of marketing. This book provides all essentials of marketing of financial services. It covers
Strategic business planning
Marketing- segmentation & product development, communication, distribution & pricing
Organisation behaviour and HRM
Conflict resolution, leadership
The book forms part of the course material provided by Indian Institute of Banking & Finance to the candidates appearing for the paper on “Managing and Marketing of Financial Services” under their Post Graduate Diploma in Financial Advising (PGDFA) examination. Eminent experts under the guidance of Dr. S.A. Dave, Former Chairman of UTI, have designed the course. All eager students of finance stream should find the book useful.
| Chapter No | Chapter name |
|---|---|
| Chapter: 1 | STRATEGIC BUSINESS PLANNING |
| Chapter: 2 | MARKETING — THE STARTING POINT |
| Chapter: 3 | MARKETING — SEGMENTATION AND PRODUCT DEVELOPMENT |
| Chapter: 4 | MARKETING — COMMUNICATIONS |
| Chapter: 5 | MARKETING — DISTRIBUTION AND PRICING |
| Chapter: 6 | ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURCE MANAGEMENT |
| Chapter: 7 | COMMUNICATION |
| Chapter: 8 | CONFLICT RESOLUTION |
| Chapter: 9 | TEAM LEADERSHIP |
| Chapter: 10 | CASE STUDY |
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