FUNDAMENTALS OF BUSINESS COMMUNICATION

This book is a comprehensive guide for managerial students to enhance their understanding of business communication.

The Present Publication is the 5th Edition, authored by Dr K.K. Sinha and Dr Ruchi Sehgal Mohindra, with the following noteworthy features:

[Lucid Presentation] to help understand the concepts of business communication with snippets along the way
['Real-life Situation Based' Examples and Case-studies] to enable discussion and comprehension of the respective topic
[Comprehensive Coverage with Leading Cases/Examples] to facilitate a better understanding
[Learning Objectives] have been included for each chapter
[Application-based Questions] are also included for further understanding of the topic
[Discussion on Post-pandemic Effects on Business Communication] have also been discussed
[Key Points & Review Questions] have been included at the end of each chapter